What does it mean to be social?
Being “social” used to mean that a person was outgoing and enjoyed interacting with people – an extrovert. Today, most equate the term “social” with social media and online communities.
The most social among us are perceived to be those who maintain several social media accounts and have a large group of followers they interact with regularly. Has this sociological shift also had an impact on how we interact with our physical urban spaces? Do we even take notice of our environment while we’re walking around the city with our mobile devices?
Emily Badger (@emilymbadger), writing for Atlantic Cities, recently profiled a team of researchers who have found that the use of smart phones has weakened the degree of social interaction in our public gathering spaces.
I don’t believe the conclusion here is a sociological revelation by any means, since most of us have observed the trend personally. (Right now I’m recalling the last person I walked by at the grocery store who appeared to be having a heated conversation with their self, only to discover they were talking on their mobile phone using a hands-free headset.)
The article is summed up with a proposal that our physical public spaces may need to be redesigned to accommodate the “new” social, using the very same mobile technology in a socially-positive way. But in what ways can mobile technology increase physical interaction with each other and the urban environment?
Here are examples of online resources and activities that are already attempting to do just that:
- Meetup (www.meetup.com) is an online community with over 9.5 million members in 45,000 cities that makes it easy to find and sign up for events with others with similar interests and causes. “Meetup’s mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.”
- Foursquare (www.foursquare.com) allows users to use tools that help “keep up with friends, discover what’s nearby, save money and unlock deals.” What is significant about this tool is that the user is actually “checking-in” at a physical location, where other social media activities are not location-dependent.
- Geocaching is an activity that uses mobile devices, including smart phones, to participate in real-life explorations as individuals or in teams. According to Geochaching.com, “Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location.”
- Social Media Breakfast (www.socialmediabreakfast.com) is a regularly occurring breakfast program that promotes “feeding your belly and your brain”! The organization, which currently has more than 40 cities around the world with affiliated groups, states two goals of the program: (1) Face-to-Face Networking and (2) Education on “social media best practices for business”. Locally, Social Media Breakfast Fort Wayne (SMBFW) meets the last Tuesday of each month. Check out details on Twitter (@SMBFW) or on Facebook (www.facebook.com/smbftw ).
Are these efforts moving us in the right direction, and if so, what can we do to build on what’s already in progress? If not, what strategies will redirect us toward reclaiming physical interaction?